Join Claire Atkin, CEO of Check My Ads, as she discusses the critical role of transparency in the advertising supply chain to maximize ad revenue for publishers. This session will explore how opaque practices not only divert funds but also contribute to the proliferation of disinformation. Claire will delve into how the lack of transparency in ad placements allows disinformation to flourish, costing legitimate publishers dearly in terms of both revenue and reputation. She will outline the nec...
