A website's tagline must explain what the company does and what makes it unique among competitors. Two questions can help you assess your own tagline: Would it work just as well for competitors? Would any company ever claim the opposite?| Nielsen Norman Group
Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.| Nielsen Norman Group
Attractive headlines and titles are critical in getting you noticed and making the right first impression.| Nielsen Norman Group
Design effective error messages by ensuring they are highly visible, provide constructive communication, and respect user effort.| Nielsen Norman Group
Focus on the first 40 characters. Descriptive and well-written subject lines allow recipients to make an informed decision to get more details or move on.| Nielsen Norman Group
Category and link labels should tell users what will happen when they click on them.| Nielsen Norman Group
A “card” is a UI design pattern that groups related information in a flexible-size container visually resembling a playing card.| Nielsen Norman Group
Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group
Learn the foundations of UX writing. Develop an understanding of how people consume digital content, and what they need from yours.| Nielsen Norman Group