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From:
Nielsen Norman Group
(Uncensored)
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Tagline Blues: What's the Site About? - NN/g
https://www.nngroup.com/articles/tagline-blues-whats-the-site-about/
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A website's tagline must explain what the company does and what makes it unique among competitors. Two questions can help you assess your own tagline: Would it work just as well for competitors? Would any company ever claim the opposite?
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