American is selling $7.5 billion of bonds and leveraged loans backstopped by its Advantage frequent-flyer program. This will enable it to capitalise on low borrowing costs to repay US government loans that have helped it navigate the pandemic.| Loyalty Magazine
Maximising connections with strategic investment Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme. Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. But the news from Radisson that it is splitting its reward programme into two separate entities is an endorsement of something even more far-reaching. It is recognition that there is a different customer profile either side of the Atlantic.| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
Privacy Policy of www.loyaltymagazine.com This Application collects some Personal Data from its Users. Owner and Data Controller Annich McIntosh Loyalty Magazine is published by C&M Publications Ltd, 3A Market Place, Uppingham, Leicestershire, LE15 9QH, United Kingdom Tel +44 1572 820088 | Fax +44 1572 820099 | Owner contact email: amcintosh@cm-media.net Types of Data collected Among […]| Loyalty Magazine
