PALM SPRINGS, Calif. – Marketers seek media environments that make audiences more receptive to advertising, and contextual intelligence platform GumGum aims to help. Its mindset...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Artificial intelligence is helping brands to boost the efficacy of their marketing efforts amid the ongoing shifts in consumer behaviors. Search giant Goo...| Beet.TV - The Root to the Media Revolution
At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding "comm...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond bot...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile app...| Beet.TV - The Root to the Media Revolution
The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intell...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digita...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Advertising agencies have undergone major changes in the past decade amid technological advancements and shifts in consumer behaviors. Within agencies, me...| Beet.TV - The Root to the Media Revolution
Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bur...| Beet.TV - The Root to the Media Revolution
