We surveyed 2,000 consumers to discover what they look for when choosing which brands to shop with; what drives them to convert and what inspires their loyalty.| Dotdigital
Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is this really the way forward if we want to create interactions that drive results?| Dotdigital
Explore Apple iOS 17 link tracking protection, its impact on digital marketing, and tips to adapt strategies for a privacy-focused future.| Dotdigital
Everything you need to know about zero- and first-party data. Including what to look out for, how to utilize it, and why it’s crucial for successful marketing.| Dotdigital
Email segmentation boosts the effectiveness of your email marketing campaigns. So, why are brands ignoring this best practice strategy?| Dotdigital
CXDPs help marketers create customer experiences that convert. But how does the platform work? Read on to find out.| Dotdigital
Discover the best practices for email personalization in boosting engagement rates and conversions in email marketing campaigns.| Dotdigital
Discover the 6 C's of email deliverability that every marketer needs to know to optimize your campaigns, improve engagement rates, and boost ROI.| Dotdigital
Discover the importance of prioritizing data privacy and transparency to comply with GDPR regulations in today's data-driven world.| Dotdigital
If your site uses third-party cookies, it's time to take action as we approach their deprecation. To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024, subject to addressing any remaining competition concerns of the UK's Competition and Markets Authority. In this Cookie Countdown series, we'll guide you through the timeline and immediate actions you can tak...| Google for Developers