You're afraid that looking like being a small company means you'll lose sales. It's actually the opposite -- you're alienating your best customers.| A Smart Bear
Customers love you when you're honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.| A Smart Bear
People love and forgive humans, not corporations. Expose your humanity to earn loyal, happy customers, even when you mess up.| A Smart Bear
It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.| A Smart Bear
We're told "be yourself" to seek happiness and success. But what if "being yourself" also means striving to become better? What is "yourself?"| A Smart Bear
A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
Customers ask for ROI calculations to justify purchasing your software, but it still doesn't convince them. Here's what to do instead.| A Smart Bear
Companies that achieve Product/Market Fit -- both self-funded and VC-funded -- exhibit the same prototypical metrics curves and subjective experiences.| A Smart Bear
"MVP" is a selfish process, abusing customers so you can "learn." SLC is an alternate philosophy that results in fast, validated learning, that customers love.| A Smart Bear