20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.| Nielsen Norman Group
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.| Nielsen Norman Group
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
UX researchers use this popular observational methodology to uncover problems and opportunities in designs.| Nielsen Norman Group
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.| Nielsen Norman Group
What is usability? How, when, and where can you improve it? Why should you care? Jakob Nielsen defines key usability concepts - give to your boss or anyone else who doesn't have much time, but needs to know basic usability facts.| Nielsen Norman Group
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process.| Nielsen Norman Group
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.| Nielsen Norman Group
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.| Nielsen Norman Group
A journey map is a visualization of the process that a person goes through in order to accomplish a goal.| Nielsen Norman Group