Marketing technology (martech) integration facilitates data-driven customer-centric marketing. Learn how to unify your sales and marketing tools.| Elevation Marketing
Between B2B agencies, costs and quality can vary widely. Discover how most agencies price their services and how Elevation Marketing prices ours.| Elevation Marketing
Learn the difference between KPIs and metrics and how to use each to help you meet your social media marketing goals.| Elevation Marketing
Learn how to use ABX to drive long-term revenue by delivering an excellent experience throughout the entire customer lifecycle.| Elevation Marketing
A data-driven marketing strategy ensures every marketing step is steeped in insights and delivers the best results for your marketing efforts.| Elevation Marketing
Learn how to navigate the complexities of managing integrated marketing campaigns to engage with your B2B customers and drive sales.| Elevation Marketing
Discover how to repurpose B2B content for different formats and channels, maximizing your content marketing efforts and engaging a wider audience.| Elevation Marketing
Build a comprehensive B2B content marketing strategy for manufacturers to increase brand awareness and move prospects closer to a purchasing decision.| Elevation Marketing
Discover how to build consistent, long-term revenue with a pipeline generation strategy that drives a steady flow of leads throughout your sales pipeline.| Elevation Marketing
One of the first steps in putting together a strategic media plan is to understand how to choose the right channels and measure their impact.| Elevation Marketing
Master the fundamentals of B2B influencer marketing with our expert insights and best practices to elevate your strategy and connect with your target audience.| Elevation Marketing
Learn how to get the most value of out your marketing investments with this primer on ROAS vs. ROI.| Elevation Marketing
SEO lays the foundation, SEM amplifies visibility and PPC homes in on high-value targets, a powerhouse trifecta for unparalleled reach and conversion.| Elevation Marketing
B2B buying is as emotional as it is logical. Learn how your B2B brand can gain and leverage empathy for your business customers.| Elevation Marketing
Martech integration tools connect your marketing technologies so you can leverage the full value of your martech stack. Learn about tools for integration.| Elevation Marketing
Strategic B2B sales and marketing support helps PEs amplify value by articulating the unique benefits and synergies of portfolio companies.| Elevation Marketing
A/B testing is a complex and iterative process that’s fundamental to conversion rate optimization (CRO). Learn how to do it right.| Elevation Marketing
Struggling to get real results from your CRO A/B testing? Implement these A/B test strategies to get tangible outcomes from your CRO efforts.| Elevation Marketing
Read on to discover the best ways to marry partner marketing strategy and partner program design, along with essential “to partner” and “through partner” tips.| Elevation Marketing
Welcome to the six months before a presidential election –– the most unpredictable time in the B2B space.| Elevation Marketing
Strategic media planning for B2B requires a holistic strategy that encompasses the buyer’s journey and uses the right mix of channels to achieve results.| Elevation Marketing
Insights from B2B marketing experts about fine-tuning websites for better conversion rates by leveraging the interplay of psychology and UX| Elevation Marketing
Capitalize on customer behaviors, preferences and brand interactions with AI-powered B2B marketing automation and personalization tools.| Elevation Marketing
Data is foundational to an exceptional CX. And it’s made possible with martech. Learn how to align your martech strategy to your CX.| Elevation Marketing
See how to boost B2B website conversions with our complete CRO guide, from KPIs and user behavior analysis to testing and continuous improvement.| Elevation Marketing
