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From:
Elevation Marketing
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The Importance Empathy Plays in Your B2B Customer's Emotional Journey | elevationb2b.com
https://elevationb2b.com/blog/the-importance-empathy-plays-in-your-b2b-customers-emotional-journey/
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B2B buying is as emotional as it is logical. Learn how your B2B brand can gain and leverage empathy for your business customers.