This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.| McKinsey & Company
Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core elements, can help retailers and brands keep pace.| McKinsey & Company
We explore what omnichannel marketing is and how this revolutionary customer-centric approach can help businesses succeed both online and offline.| McKinsey & Company
McKinsey Digital consulting helps organizations outcompete with technology. We partner with clients to deliver value at scale from technology and AI.| McKinsey & Company
Coleads McKinsey’s Growth, Marketing & Sales Practice in North America; enabling clients to achieve above-market growth by combining advanced analytics, consumer insights, and agile operating models to power commercial excellence; with deep expertise in digital marketing, e-commerce, multichannel excellence, customer experience, and customer-relationship management/loyalty.| McKinsey & Company
