Login
From:
McKinsey & Company
(Uncensored)
subscribe
The value of getting personalization right—or wrong—is multiplying | McKinsey
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
links
backlinks
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.
Roast topics
Find topics
Find it!
