As technologies advance, buyer journeys fragment, and global markets become more nuanced, B2B marketers and the trade media alike are under increasing| Publitek | Innovative marketing for B2B tech companies
Two years ago, we explored the rapidly changing social media landscape, focusing on Twitter’s transformation into X, the rise of Threads, and the changing| Publitek | Innovative marketing for B2B tech companies
Women’s participation and leadership in science and technology is such an important subject. Publitek CEO Nick Clark looks at the data.| Publitek | Innovative marketing for B2B tech companies
Generative Engine Optimization (GEO) is rapidly emerging as the new frontier for how brands appear in AI-driven search results, resulting in great brand awareness and even as a source of website traffic. According to SEOClarity, B2B companies can expect to see up to 30% of referral traffic coming from ChatGPT. Introduction The Impact of […]| Publitek | Innovative marketing for B2B tech companies
But when you’re being evaluated against revenue and profits, not click-through rates, the evidence for focusing on brand building becomes harder to ignore.| Publitek | Innovative marketing for B2B tech companies
A data-driven view of the top performing companies across the electronics industry The electronics industry thrives on innovation. But when it comes to public relations, many brands still rely on outdated metrics like share of voice or coverage volumes to measure PR success, which only tell part of the story. In today’s competitive landscape, electronics […]| Publitek | Innovative marketing for B2B tech companies
For those connected to the semiconductor industry, calling the past five years “interesting” would be an understatement. While COVID-19 exposed glaring supply chain vulnerabilities, the rise of compute-heavy technologies — electric vehicles, cryptocurrencies, data centers, and AI — has dramatically shifted the landscape of semiconductor supply and distribution. Recent market dynamics remain perplexing even for […]| Publitek | Innovative marketing for B2B tech companies