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Beyond Clicks: Crafting a Brand Narrative for Long-Term B2B Marketing Success - Publitek | Innovative marketing for B2B tech companies
https://www.publitek.com/beyond-clicks-crafting-a-brand-narrative-for-long-term-b2b-marketing-success/
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Tagged with:
storytelling
brand building
growth strategies
data-driven marketing
But when you’re being evaluated against revenue and profits, not click-through rates, the evidence for focusing on brand building becomes harder to ignore.
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