Thales report reveals bots now account for 51% of all web traffic, surpassing human activity| Infosecurity Magazine
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.| EMARKETER
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.| Search Engine Land
Google’s Gemini AI and AI Overviews are drastically reducing traffic to independent websites. Publishers worldwide report losses up to 90%.| E-commerce Germany News
The LLM Content Ingest API is an IAB Tech Lab Initiative to help publishers and brands work with LLMs to monetize content and ensure accuracy| IAB Tech Lab