In our section of historical drunks we usually speak of people who accomplished many great things despite being hammered most of their lives. This can not be said of Sultan Selim II (1524-1574) o…| Lords of the Drinks
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.| The Branding Journal