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New Coke: A Classic Branding Case Study on a Major Product Change Failure - The Branding Journal
https://www.thebrandingjournal.com/2025/02/new-coke/
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case studies
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.
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