What makes a successful product launch?
A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen.| GTM Alliance
A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen.| GTM Alliance
Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory, truly showcase their abilities, and influence change and progress through the organization.| GTM Alliance
Competitive intelligence allows you to think strategically about where your competitors are outperforming you. If you use that knowledge in your Go-to-Market strategy, you can improve the success of your launches, win more deals and retain more customers.| GTM Alliance
The customer journey is one of the most important aspects of your Go-to-Market strategy. We’re talking about the journey your customer goes on from first finding out about your brand, to purchasing your product, to being a lifelong advocate of your business.| GTM Alliance
Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all.| GTM Alliance
Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language.| GTM Alliance
The importance of narrative design is becoming increasingly recognized, with Marcus Andrews, HubSpot's Product Marketing Group Lead, predicting narrative design could potentially replace product positioning.| GTM Alliance
Content-led Go-to-Market uses content and marketing to drive growth. This means that the majority of your sales come from customers sourced through social media and/or marketing campaigns.| GTM Alliance
Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product.| GTM Alliance
As many product marketers will testify, bringing a product to market is no piece of cake. From conducting market research and forming your personas to completing competitor analysis, you need to follow a long process, before unleashing your creation on the world.| GTM Alliance
Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration.| GTM Alliance
