IPONWEB on the State of Programmatic - AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
We spoke with Elizabeth Herbst-Brady, CRO of Yahoo about the focus of their new advertising strategy, their DSP.| AdMonsters
Are DSPs to blame for underperforming traffic? Don't rush the verdict since the issue lies under the hood of the campaign itself.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
