In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce. And all the planning, spending and effort? It falls flat. That’s not just a missed experience—it’s missed pipeline. It’s time to flip the script. Because […]| Certain, Inc
Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time experience into a purposeful part of your sales funnel, aligning with your broader marketing and sales objectives. Whether you’re aiming to generate new leads or […]| Certain, Inc
If you’re not tapping into AI to enhance your events, you’re missing a critical opportunity to stay competitive, connect meaningfully with buyers, and prove real marketing impact.| Certain, Inc
In a recent webinar, event strategists from Certain explored how sales and marketing teams can work together to capture and activate intent data from events. Here is a recap of their conversation.| Certain, Inc
Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real challenge lies in turning that initial engagement into meaningful, sales-ready conversations. A study by MarketingProfs found that 73.5% of B2B marketers take four days or […] The post 3 Ways to Spark Sales-Ready Conversations Post-Event appeared first on Certain, Inc.| Certain, Inc
Post-event follow-ups can make or break the success of an event. Businesses that fail to nurture leads after an event risk losing valuable opportunities.| Certain, Inc
Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the foundation of event success. Whether you’re organizing a corporate conference, a product launch, or a networking session, creating immersive and interactive experiences leads to higher […] The post 20 Event Formats Proven to Drive Engagement and Attendee Interaction appeared first o...| Certain, Inc
Unlike traditional AI, which responds to predefined prompts, Agentic AI analyzes data, makes decisions, and takes action with minimal human intervention. This breakthrough is transforming event planning, execution, and engagement—making operations smarter, faster, and more efficient.| Certain, Inc
Successful B2B event marketers recognize the power of personalization in fostering customer loyalty. To take that to the next level and turn your audiences into customers using AI, it’s essential to understand how to harness AI for event marketing.| Certain, Inc
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many organizations struggle to harness event data effectively, missing critical opportunities to connect with buyers and accelerate the sales cycle. In fact, nearly 60% of event […]| Certain, Inc
