Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real challenge lies in turning that initial engagement into meaningful, sales-ready conversations. A study by MarketingProfs found that 73.5% of B2B marketers take four days or […] The post 3 Ways to Spark Sales-Ready Conversations Post-Event appeared first on Certain, Inc.
