Revenue Radar™ TAM-to-Opportunity Prioritized Targeting | Leadspace
Leverage Predictive Fit, Persona and Intent models, along with your own engagement scoring, for true TAM-to-opportunity prioritization.| Leadspace
Leverage Predictive Fit, Persona and Intent models, along with your own engagement scoring, for true TAM-to-opportunity prioritization.| Leadspace
Once you’ve determined your ICP and discovered your Total Addressable Market (TAM), it’s time to decide which leads to pursue. To determine where to focus your sales and marketing efforts, you need a way of scoring your leads across your TAM by their propensity to buy your product or service. Before you consider buying behavior, CRM data, feedback, discovery process, channel analysis and continuous refinement, you need a place to start. If you start with buyer behavior, you might spend mo...| Leadspace
ABM starts by selecting high-value accounts that are likely to yield high ROI. Once these accounts are identified, hierarchy mapping comes into play by revealing the internal structure and key stakeholders within each target account.| Leadspace
Learn more about how you can arm your sales and marketing teams with the dynamic B2B profiles they need to Go-To-Market, check out the Identity Resolution Guide. Being able to resolve identities and associate data to the correct buyer profile is critical for any solution offering you dynamic B2B data.| Leadspace
