Whether you want catch up on the latest PMM hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, Expedia Group, and more, on tap.| Product Marketing Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| Product Marketing Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
Our ‘new normal’ keeps changing and finance teams must adjust processes including people, process, culture, and technology to adapt. Confronting a historic level of uncertainty has rendered traditional methods of data analytics, forecasting, and scenario planning all but useless.| Finance Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance
Whether you're new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this on-demand course, you'll have all the knowledge, training and tools needed to effectively and successfully attract and keep more customers.| certified.productmarketingalliance.com
The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.| Product Marketing Alliance
