What is personalization? | McKinsey
In this McKinsey Explainer, we look at what personalization is and how organizations are using data to tailor messages to specific user preferences.| McKinsey & Company
In this McKinsey Explainer, we look at what personalization is and how organizations are using data to tailor messages to specific user preferences.| McKinsey & Company
Global expert and leader of research on AI and frontier technologies; advises companies on growth and transformation| McKinsey & Company
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.| McKinsey & Company
In this McKinsey Explainer, we define what is generative AI, look at gen AI such as ChatGPT and explore recent breakthroughs in the field.| McKinsey & Company
We explore what omnichannel marketing is and how this revolutionary customer-centric approach can help businesses succeed both online and offline.| McKinsey & Company
Helping technology, media, and telecommunications leaders create long-term value through capability-building, digital and analytics, and organization-wide transformations.| McKinsey & Company
In this article, we explore using social media as a full-service channel, offering an approach to deliver end-to-end customer service via social channels.| McKinsey & Company
In this article, we look at how ChatGPT and other generative AI tools are reshaping the business world and bringing powerful capabilities to nontechnical users.| McKinsey & Company
In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.| McKinsey & Company
Leads research on the impact of artificial intelligence, information technologies and innovation on business, the economy, and society| McKinsey & Company
All the latest stats for social media use around the world, including active user numbers for Facebook, Instagram, WeChat, TikTok, WhatsApp, and many more.| DataReportal – Global Digital Insights
