To harness the power of brand ambassadors, they need to be identified first! Finding those customers who genuinely love your product or service can come from various sources. But it’s just as important that your advocates are equipped with the support and knowledge they need to be successful.| Customer Marketing Alliance
What if we told you there's a simple yet powerful way to transform even your unhappiest customers into your biggest brand champions? The answer lies in social media listening| Customer Marketing Alliance
Customer expansion begins with your existing customers. Specifically, in promoting or marketing your other products to your customers to support the ways they are already using the existing products.| Customer Marketing Alliance
My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences.| Customer Marketing Alliance
Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success.| Customer Marketing Alliance
In an increasingly crowded marketplace, a good customer advocacy program can put you head and shoulders above your competitors by ensuring that your customers’ needs always come first. But how can we build a customer advocacy program, and how can we show its value?| Customer Marketing Alliance
Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before.| Customer Marketing Alliance
Building a strong customer advocacy program is essential for driving brand awareness and revenue growth. In this article, discover strategies and components that make up Workday's customer advocacy program, from defining goals and understanding personas to aligning with sales and measuring success.| Customer Marketing Alliance
Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering.| Customer Marketing Alliance
