Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before.| Customer Marketing Alliance
Building a strong customer advocacy program is essential for driving brand awareness and revenue growth. In this article, discover strategies and components that make up Workday's customer advocacy program, from defining goals and understanding personas to aligning with sales and measuring success.| Customer Marketing Alliance
Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering.| Customer Marketing Alliance
