John Costello is an assistant professor of marketing at The Mendoza College of Business. Dr. Costello's research focuses on the area of consumer behavior. Specifically, his work explores 1) consumer inference-making about firm marketing actions (e.g., messaging, branding, promotions) and 2) issues related to consumer and societal wellbeing (e.g., charitable giving, health behaviors).| Mendoza College of Business
Chris joined Mendoza after receiving his doctoral degree in Behavioral Marketing at the Stanford Graduate School of Business. Chris' research interests are in the domains of consumer behavior and social psychology. Within these domains, most of his work explores issues relating to (1) financial decision making (e.g., how payment modes and elicitation methods shape earning, spending, and investing behaviors), (2) category and change perception (e.g., how people perceive change), and (3) persua...| Mendoza College of Business