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Micromarketing is an approach to advertising that tends to target a specific group of people in a niche market. With micromarketing, products or services are marketed directly to a targeted group of customers.| Investopedia
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Learn how Cost Per Click (CPC) works, how it's calculated, and explore its alternatives in online advertising. Discover strategies to optimize your CPC campaigns.| Investopedia
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Learn how Click-Through Rate (CTR) measures ad success. Explore its definition, formula, and significance for digital marketing effectiveness.| Investopedia
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If you’re not paying for the product, the product is you. That's a truism that's especially suited for social media and its foundation for generating revenue.| Investopedia
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Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.| Investopedia
