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How Facebook (Meta), X Corp (Twitter), Social Media Make Money From You
https://www.investopedia.com/stock-analysis/032114/how-facebook-twitter-social-media-make-money-you-twtr-lnkd-fb-goog.aspx
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If you’re not paying for the product, the product is you. That's a truism that's especially suited for social media and its foundation for generating revenue.