Dive into the evolution of MMM and how Recast is revolutionizing traditional practices to meet today's dynamic marketing needs.| Recast
Combining MMM with Conversion Lift Studies offers a clearer insight into marketing efficiency. But how do they enhance the accuracy of MMM?| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast
You're probably modeling seasonality the wrong way. Controlling for seasonality means underspending at peak times. Learn what to do instead.| Recast