A guide on how to prioritize marketing tests by impact—not just precision—when you can’t run them all.| Recast
Your marketing performance isn't independent of external factors like GDP (gross domestic product). But that brings with it many questions.| Recast
Highlighting the importance of transparency & minimizing bias in Marketing Mix Models (MMM) with systematic and unbiased parameter selection.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
Master Marketing Mix Modeling (MMM) for effective planning and forecasting—unlock realistic budgeting and insightful data-driven decisions.| Recast