Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.| AdExchanger
Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.| AdExchanger
These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.| AdExchanger
As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat machines as customers.| AdExchanger