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Marketing To Machines: A New Performance Strategy In The Age Of AI Agents | AdExchanger
https://www.adexchanger.com/data-driven-thinking/marketing-to-machines-a-new-performance-strategy-in-the-age-of-ai-agents/
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As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat machines as customers.
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