View Recast's suite of forecasting, insights, optimization, and goal-tracking tools. All powered by a best-in-class Media Mix Model.| Recast
In this article, we will explore the implications of ad blocker adoption for advertisers and how to adapt to this trend.| Recast
A tool that connects everyday work into one space. It gives you and your teams AI tools—search, writing, note-taking—inside an all-in-one, flexible workspace.| Notion
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
Bayesian MarketingMix Modeling The privacy-friendly modeling technique from the 1960s being modernized and automated by Google, Facebook, and Recast. Marketing Mix Modeling (MMM) has been around since the 1960s, used by CPG brands to help them allocate their marketing budgets across different marketing channels. Bayesian statistics have been around far … Bayesian Marketing Mix Modeling Read More »| Recast
Here's the pitch deck we used to raise $3.4 million at a $25 million post-money valuation.| Recast