In this article, we will explore the implications of ad blocker adoption for advertisers and how to adapt to this trend.| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
Here's the pitch deck we used to raise $3.4 million at a $25 million post-money valuation.| Recast
Have you ever heard someone use the word "Bayesian", and wondered what that meant, and why it was better? You're in the right place.| Recast
Bayesian methods for Marketing Mix Modeling (MMM) have been growing in popularity. In this article, we discuss the core advantages of using Bayesian methods.| Recast