TV should probably be flattered that it is so often the thing to beat in media stories about things beating other things. The latest came today with a story from the IPA (Institute of Practitioners in Advertising) about mobile use overtaking TV set use. It got lots of coverage - things overtaking things make for great headlines. Specifically, the IPA data shows that all mobile use now accounts for 5 minutes more a day than TV set use, and they found TV viewing was stable. IPA Touchpoi...| www.linkedin.com
When it comes to broadcasters and studios embracing content creators, remember the phrase 'Festina lente'. The words are Latin and mean "make haste slowly". It was the favourite saying of the first Roman Emperor Augustus because he believed the way to achieve the best results was to act carefully and deliberately rather than rushing into actions or decisions. I was reminded of this when reading that European Broadcasters should rush to embrace content creators and transform their business mod...| www.linkedin.com
As digital stars take audience and ad dollars, my half-year check-in reveals who’s writing big checks, where investment & opportunity are and what’s coming| theankler.com