Searchers use transactional keywords when they're on the verge of making a purchase. Discover how these powerful phrases can boost your site's conversion rates.| Moz
A navigational query helps users locate a specific website or webpage. Learn more about what it is and how to optimize for navigational searches in this article.| Moz
In this article, you’ll learn the definition of informational keywords, why they’re important for SEO and how to target them for success.| Moz
Learn how to find commercial keywords to generate high-quality leads and boost conversion. Understand the types of commercial keywords and tools to find them.| Moz
Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions| Moz
Learn how understanding and fulfilling search intent can assist you in optimizing your content, improving SEO strategies, and ensuring your website aligns with user goals to drive better results.| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
Benchmark your conversion rates against the industry and uncover growth opportunities to scale your ROI.| Ruler Analytics
MozBar is a free browser extension that helps you perform SEO research on the go. Quickly assess the strength and authority of any website, easily spot technical issues, and analyze any domain with this easy-to-use toolbar.| Moz