Understanding vector embeddings is critical for marketers when digital marketing is AI-driven. Though it may sound complex, the basic concept is simple.| blog.clickpointsoftware.com
In Q2 2025, Google’s new AI Overview (AIO) answers siphoned off more than a quarter of the clicks that once hit ads or top organic results.| ClickPoint's Blog
Beyond SEO: The New Reality of Content Marketing Visibility Until recently, a business’s ability to be discovered and trusted was shaped almost entirely by how it ranked in search engines. Visibility depended on how well content aligned with ranking signals—relevance, authority, technical performance, and backlinks—within an algorithmic framework. SEO emerged as a set of practices designed to influence those signals.| ClickPoint's Blog
What Schema Markup Is Schema Markup is a set of plain-text labels you embed in a page’s code to tell search engines exactly what each piece of information represents. Think of it as adding name-tags: Label: “BusinessName” → Value: “ClickPoint Software” Label: “StreetAddress” → Value: “123 Market Street” Label: “CustomerRating” → Value: “4.8” These labels sit invisibly in the background, but they give crawlers and AI models a crystal-clear map of your content—...| ClickPoint's Blog
Optimize lead conversion using Artificial Intelligence (AI). Key strategies and best practices for AI lead conversion, generation, scoring, and analytics.| blog.clickpointsoftware.com
Use AI prompts to build high-converting landing pages for lead generation. Includes templates, examples, SEO tips, mobile optimization, and compliance.| blog.clickpointsoftware.com
Learn about LLMO (Large Language Model Optimization) and how to optimize content for AIs like Google AIO and ChatGPT to improve visibility in 2025.| blog.clickpointsoftware.com