Advice from 63 professionals on how loyalty can beat COVID-19 In the fluid and unpredictable world of the lock-down, is there any concensus among loyalty professions as to what we should be preparing for? Apparently there is. Adam Posner, a loyalty consultant working in Melbourne . . . We are really sorry to say that […]| Loyalty Magazine
A point of view from Dino Forte, CEO, Ventrica Customer experience (CX) has become a priority for the vast majority of organisations – or has it? With the large volumes of contact centre advisors still incentivised based on speed – typically the Average Handle Time (AHT) – CX goals are quite often . . . […]| Loyalty Magazine
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine that when she is interrogating data, she looks for the “loyalty nuggets” which she defines . . . We are really […]| Loyalty Magazine
Study calls for better use of APM (application performance measurement A recent survey has revealed that only 22% of companies have access to real-time metrics meaning that potentially, nearly . . . We are really sorry to say that you can’t access our premium content because you are not yet a subscriber. Already a subscriber? log-in […]| Loyalty Magazine
Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground for brands and loyalty.| Loyalty Magazine