Building an Evergreen Real Estate Content Strategy | Artifakt Digital
To get results, in your content strategy, you need a substantial portion of the high-quality content you're producing to be evergreen.| Artifakt Digital, Inc.
Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy. The post Building and Managing a Real Estate Content Lifecycle Plan appeared first on Artifakt Digital, Inc..| Artifakt Digital, Inc.
It's easy to focus on talking about yourself, and there's no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you're providing, rather than you and the transactions you've done. The post Building a Real Estate Solutions-Based Marketing Messaging Strategy appeared first on Artifakt Digital, Inc..| Artifakt Digital, Inc.
More and more people seem to be getting the answers they're looking for online directly in AI generated search results (like ChatGPT, Perplexity, and Google AI Overviews), which is reportedly resulting in less people clicking through to websites to get the answers they need. So, if you rely on organic traffic as part of your real estate digital marketing strategy, that might be cause for concern - but doesn't need to be, depending on how you approach your content strategy. The post Pivoting Y...| Artifakt Digital, Inc.
To get results, in your content strategy, you need a substantial portion of the high-quality content you're producing to be evergreen.| Artifakt Digital, Inc.
Long form content helps you build authority, boost engagement metrics, establish expertise, and work make your audience trust you.| Artifakt Digital, Inc.
