Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.| Marketing Dive
tl;dr: Epistemological sovereignty is the new competitive advantage.| offkilter.substack.com
Never feel fatigued making marketing decisions again by replacing what we call dumb data with insights that lead to confident, strategic choices.| funnel.io
#335/March 23, 2025| createsend.com
The 2024 Mentally-Healthy Survey has revealed that 70% of professionals in the media, marketing and creative sectors have experienced burnout in the past 12 months. This finding, in addition to other insights uncovered in the survey, brings to light the ongoing challenges in the industry related to| Campaign Brief
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.| Nielsen