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Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data | Nielsen
https://www.nielsen.com/news-center/2022/nielsens-annual-marketing-report-uncovers-only-26-of-global-marketers-are-confident-in-their-audience-data/
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The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
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