As we take time to reflect & plan ahead for the year, now is the perfect time to hold a mirror up to ourselves and ask, how well equipped are we for the challenges ahead? Let's draw some inspiration!| frontofmind.substack.com
I do love marketing textbooks, evidence, fundamentals & case studies, but they always cite market leaders or well funded 'start-ups' who can acquire customers at a loss. But what about the small ones?| frontofmind.substack.com
A widely experienced and dynamic marketing and media consultant committed to solving… · Experience: Archmon · Location: London · 500+ connections on LinkedIn. View Simon Akers (FCIM CMktr, FRSA)’s profile on LinkedIn, a professional community of 1 billion members.| www.linkedin.com
By now you know that Product Place Price & Promotion are the core 4 'Ps' comprising the marketing discipline. But 'tis the season of sales and peak consumerism, so let's focus on the latter 2...| frontofmind.substack.com
Most are bluster, becoming yesterday's news. Others endure. From Artificial Intelligence to unethical clients. Let's review some recent industry articles I added and ask ourselves some real questions.| frontofmind.substack.com
The all encompassing function of using creative, brand, media and products to sell more stuff. Great. It's for the buyer, it’s for the seller, but most importantly, what's in it for you, the marketer?| frontofmind.substack.com
Allegedly we are changing, AI is the end of our jobs & the economy is killing consumerism. But be honest with yourself about your own previous trend 'reactions' - I'd bet not much has changed at all!| frontofmind.substack.com
I'm a big fan and avid reader of ancient philosophy, particularly the Stoics. They really knew the drill on mindset, humans and strategy years ago. From a Roman Emperor to a slave, they taught us well| frontofmind.substack.com