For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.| BCG Global
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through various methods.| The Good
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.| McKinsey & Company
Social proof is one of the most powerful tools of persuasion a brand can employ.| The Good
Learn the true meaning of data-backed decision making and rapid validation.| The Good
Our mission is to remove all the bad digital experiences until only the good remain.| The Good
Understand your digital property's biggest conversion barriers and opportunities with a Digital Experience Optimization Audit™.| The Good
“The Good gave us a playbook and we just needed to put it into action.”| The Good
We're sharing how you can pick the right prioritization method for A/B Testing.| The Good
Discover directional guidance tactics to help users find what they need on your website.| The Good