This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.| McKinsey & Company
Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.| Business News Daily
'What is the response rate from direct mail campaigns?' is undoubtedly the question our sales consultants are asked the most. Many factors influence your response, including your industry, target audience, budget, artwork, frequency, quantity, and so much more. This blog aims to give an overview of what you should expect to receive from direct mail and how you can enhance your direct mail response rates.| dma.org.uk
