Content marketers can make great product marketers because both roles rely on storytelling, crafting effective messaging, and deeply understanding customer pain points and their needs.| Competitive Intelligence Alliance
CI is no longer just about knowing what your competitors are up to, it’s also about building a smarter, more agile business.| Competitive Intelligence Alliance
A competitive intelligence career offers a unique blend of research, strategy, and influence.| Competitive Intelligence Alliance
When you focus, align, and enable your teams with purpose, you don’t just hold your ground – you win it back.| Competitive Intelligence Alliance
What’s your strategy for dealing with different forms of competition? Learn how to monitor direct and indirect competitors and outshine them all.| Competitive Intelligence Alliance
The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
Competitive intelligence done right is a powerful growth lever for any organization. But getting it right? That's the hard part. There are many concepts to master if you're to satisfy your customers, motivate your team, and optimize your workflows. Enter our Competitive Intelligence Framework.| Competitive Intelligence Alliance
Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that.| Competitive Intelligence Alliance
Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power.| Competitive Intelligence Alliance
Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value.| Competitive Intelligence Alliance
By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization.| Competitive Intelligence Alliance
Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time.| Competitive Intelligence Alliance
Strategic planning is the process of figuring out (i) where you want to go as an org, and (ii) how to get there. All while fielding the challenges and obstacles that could prevent you from getting to your destination.| Competitive Intelligence Alliance
Price discrimination can be a beneficial strategy for companies seeking to maximize profits, but you must meet certain conditions in order to implement it effectively.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance