What impact do AIOs have on click-through rates? We analyzed organic and paid performance data to investigate common AI Overview questions.| www.seerinteractive.com
Pew Research Centre made headlines this week when it released a report on the effects of Google’s A.I. Overviews on user behaviour. It provided apparent evidence searchers do not explore much beyond the summary when presented with one. This caused understandable alarm among journalists who focused on two stats in particular: a reduction from 15% […]| pxlnv.com
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.| Semrush Blog
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.| Pew Research Center
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.| SEO Blog by Ahrefs