Searchers use transactional keywords when they're on the verge of making a purchase. Discover how these powerful phrases can boost your site's conversion rates.| Moz
A navigational query helps users locate a specific website or webpage. Learn more about what it is and how to optimize for navigational searches in this article.| Moz
In this article, you’ll learn the definition of informational keywords, why they’re important for SEO and how to target them for success.| Moz
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.| Moz
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
Learn how understanding and fulfilling search intent can assist you in optimizing your content, improving SEO strategies, and ensuring your website aligns with user goals to drive better results.| Moz
Looking to build an SEO or inbound marketing tool? To add link metrics to your site? Or access internal intelligence to make smarter decisions? Learn about the Moz API.| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz