Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.| Nielsen Norman Group
To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.| Nielsen Norman Group
When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group
The interaction cost is the sum of efforts — mental and physical — that users must deploy in interacting with a site in order to reach their goals.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.| Nielsen Norman Group
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.| Nielsen Norman Group