Let’s say you’ve done everything thus far suggested in this fundraising appeal checklist. ✅ You’ve done the groundwork.✅ You’ve focused your message.✅ You’ve made it about the donor—not your organization. Now it’s time to bring it home. Because no matter how clear or well-structured your appeal is, it won’t inspire action unless it moves the…| Clairification
Before you write a single word of your annual fundraising appeal, pause. Take a deep breath. And think about the person who will open your letter or email. They’re not just a “donor.” They’re a person with hopes, fears, dreams and values. Someone who cares. Someone who wants to make a difference. Someone who, in… The post Fundraising Appeal Checklist: 8 Essentials to Review Before You Write appeared first on Clairification.| Clairification
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Respected American author, poet, dancer, actress, singer and civil rights spesperson, Maya Angelou, knows a thing or two about what makes people…| Clairification
