It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business.| Customer Marketing Alliance
Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries.| Competitive Intelligence Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| Competitive Intelligence Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance